LATEST PROJECTS
Project | 01
Project | 01 General Surgeons Ad Campaign
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During my marketing internship at Cass Regional Medical Center in Harrisonville, Missouri, part of my job was to create an advertising campaign to raise awareness for the facility's general surgeons. For this project, I created both of the advertisements shown. Both ads circulated in local newspapers throughout the month of June in 2019. Along with these ads, I also created boosted posts on Facebook for the surgeons that included physician bio videos.
Project | 02
Project | 02 Patient Spotlight Article
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Pictured is Andrea Walters, the patient Cass Regional Medical Center chose to spotlight for its publication of Wellness Matters. I was tasked with writing the front-page article for the summer edition of this publication. The Word document containing the article is attached.
Project | 03
Project | 03 Cardiac Rehabilitation Expansion Article
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Pictured is one of the members of Cass Regional's cardiac rehabilitation team with a lead coordinator at the University of Kansas Hospital. I wrote the article attached in the Word document above explaining how the hospital staff was trained on this particular type of rehabilitation in order to spread awareness that they now offer this service.
Project | 04
Project | 04 General Surgeons
Campaign Results Analysis
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After completing the advertising campaign for the general surgeons shown previously, the data was analyzed in order to determine if the campaign was successful or not. Above I have attached the Excel document that outlines the results of the campaign. To the left are screenshots of the results provided by Facebook. Our marketing team at the hospital determined the campaign to be a success.
Project | 05
Project | 05 Team Cura Facebook Ad
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In my principles of advertising course, myself and my team were tasked with creating an advertising campaign for Team Cura, an organization that helps student athletes become more recruitable. Pictured to the left is the Facebook advertisement I created in Adobe Photoshop for them.
Project | 06
Project | 06 Team Cura Guerrilla Ad
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Along with creating the Facebook advertisement, I also created a guerrilla ad for Team Cura. My team and I decided that we wanted to strategically place an advertisement for their company in locations where many student athletes gather, such as high school arenas. We thought that painting stairs in such locations could be effective. I then developed the design shown on the left in Adobe Photoshop in order to provide a visual for the client.
Project | 07
Project | 07 American Marketing Association Distinguished Executive
Day Poster
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As the Vice President of Advertising and Promotions for UCM's chapter of the American Marketing Association, I was tasked with creating a poster to promote AMA's Distinguished Executive Day. Shown to the left is the poster I created for the event in Apple Pages. I also created the picture of the presenter without the background on Adobe Photoshop.