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RESUME

Creative and detail-oriented marketing graduate with experience in multiple social media channels, including Facebook, Instagram and Twitter. Skilled at copywriting and able to work closely with clients to create vision, conceive designs and consistently meet deadlines and requirements. I want to build successful social strategies that increase brand awareness, promote customer engagement and ultimately drive web traffic and conversions.

Professional ​
Summary​​
EDUCATION
Anchor 1
SKILLS

  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Premiere Pro

  • Microsoft Office Suite

  • Hootsuite

  • Advanced Google Analytics Certified

  • CITI Program Certified: Responsible Conduct of Research for Social & Behavioral

  • CITI Program Certified: Human Subjects 101

  • Business communication

  • Creative writing

  • Public speaking

  • Social media marketing

  • Event planning

  • Organizational skills

  • Attention to detail

Sales & Marketing Intern
Bishop-McCann
December 2019 - Present
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Job Responsibilities: 

  • Perform social media deconstruction and recommendations 

  • Assess competitors’ socials to identify strengths and weaknesses

  • Create social media content per social channel, along with scheduling posts in Hootsuite

  • Collect and evaluate social analytics in order to adjust strategy

  • Review top posts, least popular posts and provide a numbers overview

  • Proofread and assist in the creation of a marketing plan

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Marketing Coordinator Intern 
Cass Regional Medical Center

​May 2019 - July 2019

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Job Responsibilities: 

  • Developed and implemented a Facebook advertising campaign to promote Cass Regional’s general surgeons and prepared an analysis of campaign results

  • Assisted the marketing and outreach coordinator with the management of Cass Regional’s social media accounts and website  

  • Assisted with tasks related to Cass Regional Medical Center Foundation’s annual fundraising dinner and auction, which included event preparation, greeting and helping guests, staffing the check-in table, selling raffle tickets, and processing payments for auction items 

  • Coordinated vendors and activities for Cass Regional's 10 year anniversary, along with creating promotional material for the event 

  • Participated in strategy meetings with Cass Regional’s agency partner, Dobies Healthcare Group

  • Accompanied the marketing and outreach coordinator as she made monthly visits to physicians and nurse practitioners 

Work​
Experience​

  • University of Central Missouri

    • Bachelor of Science in Business Administration, Marketing

    • Honors: summa cum laude (GPA 4.0/4.0)

  • Metropolitan Community College

    • Fall 2017-Spring 2018

    • Marketing Major

    • GPA 4.0/4.0

  • High School Diploma

    • Adrian High School

    • Valedictorian

    • GPA 4.0/4.0

Relevant Coursework
Marketing Special Project
  • Coordinated all marketing material used to promote the Children's Literature Festival at the University of Central Missouri, a three-day event hosting over 4,000 people annually
  • Developed a strategy for social media, developed content, metered and pushed social media posts
    • Created an Instagram for the event in order to extend their reach
  • ​Examined existing data collected to look for opportunities and threats. Plan best method of collecting additional data to address festival objectives.
  • Explored promotional elements to target and promote current and future authors.
  • Recruited and organized volunteers for the event 
  • Assessed, refined and continued to build the mailing list
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Consumer Behavior
  • Created a marketing strategy campaign for the Warrensburg Fire Department, including flyers, brochures, video and timeline outlining the implementation of the campaign
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Principles of Advertising
  • Created an advertising campaign for Team Cura, including print, digital, social media, guerilla and radio advertisements along with a commercial
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Marketing Research
  • Completed problem definition, research design, data collection, analysis and detailed report of marketing research for the Warrensburg Economic Coalition 
  • Completed training and became certified in CITI Program for human subjects research and social and behavioral research
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Digital Marketing
  • Coordinated the University of Central Missouri's marketing Facebook page for a week by generating and posting content, as well as analyzing results
  • Certified in Advanced Google Analytics
ORGANIZATIONS

  • American Marketing Association (AMA)     2018 - 2020​

    • Vice President of Advertising and Promotions

      • 2019-2020​

    • Member

      • 2018-2019​

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